Strategic ongoing campaign that uses current social media trends to attract new, larger audiences.
Leverage Instagram trends focused on student life and experiences to attract prospective students and increase views, engagement, and interest in the Humber EMEA account.
Continuously research high-performing content on the platform and identify formats that fit the brand voice and target audience. Collaborate with other Humber international accounts to increase overall viewership and reach.
Maintained an ongoing content schedule featuring multiple trends, achieving 2–5K views per trend reel on average and increasing account engagement by 20%.