Storytelling & Vlogs

Storytelling content for Humber International EMEA, focusing on authentic student experiences and behind-the-scenes looks at campus life.

Goal

Create personal, story-driven content that builds a deeper connection with prospective students, showing real experiences and campus life.

Strategy

Through research, identify formats and narration styles that resonate with me as a student, so the message comes across authentically and naturally to the audience as well.

Outcome

Helped Humber EMEA accounts have a more relatable and personal identity by allowing potential students see themselves in my journey, hence increasing student inquiries by 10%.