Planty

A complete brand identity for Planty, an innovative plant-sitting service. Developed strategy, branding assets & identity, and a final pitch video from concept to launch with Maria Gomez.

01

Brand Strategy

Established Planty's market position as a reliable, modern plant care service targeting busy professionals. Developed brand voice, core values, and messaging framework.

sketches of logo concepts
02

Visual Design System

Created a cohesive visual identity with a custom logo, colour palette, and typography. Designed 3+ logo concepts and refined to a final mark that conveys growth, care, and friendliness.

sketches of logo concepts sketches of logo concepts sketches of logo concepts
03

Digital Applications

Assisted Maria in designing a responsive Facebook page, website and mobile app interfaces showcasing services, pricing, and customer testimonials.

sketches of logo concepts sketches of logo concepts
04

Marketing & Collateral

Created brand assets, including business cards, packaging and garden-related products.

sketches of logo concepts sketches of logo concepts sketches of logo concepts sketches of logo concepts

Pitch Video

Professional video production showcasing Planty's brand story, service offering, and value proposition. Filmed and edited the entire result.

Project Overview

Timeline

12 weeks

Deliverables

80+ assets

Team

Collaborative project with Maria Gomez

Scope

Full brand development