Goal
Increase awareness of Humber Polytechnic in EMEA regions and boost qualified student inquiries.
Social Media Management
Humber Polytechnic
From May 2025 to May 2026, I managed Humber Polytechnic's international social media presence across EMEA, Turkish, and Farsi accounts with student-focused storytelling, trend-aware reels, testimonials, and localized content built to increase awareness and qualified inquiries.
Strategy & Results
Strategy
The strategy focused on making Humber’s international content feel relatable, useful, and relevant to prospective students. I created content around student life, Canadian experiences, campus resources, trends, and Humber’s unique benefits to help the accounts connect with a broader student audience and make them imagine themselves at Humber.
Outcome
Views per post
100-300→400-4,000
Likes per post
0-4→20-120
Before
After
Before
ChatGPT texts
Static posts
Heavy use of stock images
Dry, corporate tone
After
Video-first content
Trend-driven content
Personal storytelling
Collaborations with other accounts
More Content Examples
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Trend-Driven Content
Strategic ongoing campaign that uses current social media trends to attract new, larger audiences.
Goal
Leverage Instagram trends focused on student life and experiences to attract prospective students and increase views, engagement, and interest in the Humber EMEA account.
Strategy
Continuously research high-performing content on the platform and identify formats that fit the brand voice and target audience. Collaborate with other Humber international accounts to increase overall viewership and reach.
Outcome
Maintained an ongoing content schedule featuring multiple trends, achieving 2-5K views per trend reel on average and increasing account engagement by 20%.
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Storytelling & Vlogs
Storytelling content for Humber International EMEA, focusing on authentic student experiences and behind-the-scenes looks at campus life.
Goal
Create personal, story-driven content that builds a deeper connection with prospective students, showing real experiences and campus life.
Strategy
Through research, identify formats and narration styles that resonate with me as a student, so the message comes across authentically and naturally to the audience as well.
Outcome
Helped Humber EMEA accounts have a more relatable and personal identity by allowing potential students see themselves in my journey, hence increasing student inquiries by 10%.
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Student Testimonials
Authentic student testimonials for Humber International EMEA, sharing personal experiences and success stories.
Goal
Build trust and credibility by showcasing real student voices and their journeys at Humber.
Strategy
Conduct and film interviews with students from EMEA regions, highlighting their experiences, challenges, and successes. Focus on questions that allow students' personalities to come through naturally, to keep it relatable and authentic.
Outcome
Created an ongoing series of student testimonials that makes Humber Polytechnic more credible to potential EMEA students and acts as a gateway for them to learn about programs.
Informational Carousels
Educational carousel content designed to simplify admissions, programs, deadlines, and student resources for prospective Humber International EMEA students.
Goal
Make important application and student-life information easier to understand, save, and revisit during the decision-making process.
Strategy
Break complex information into clear slide-by-slide narratives using concise copy, visual hierarchy, and student-friendly language that feels accessible on Instagram.
Outcome
Created practical, saveable resources that supported student inquiries, reduced confusion around key processes, and gave the account more evergreen informational content.
Manager Testimonials
“Working with you was a pleasure, Marina! You’re a committed professional in everything you do. You’re unique and confident in your style, yet still open to learning and growing in every way possible! Those are attitudes that will set you up for success! Stay humble, strong, and share your light with others! All the best in your new endeavours!”
Cristina PerezManager, International Recruitment Onshore
“Marina, you did a great job with the accounts this past year. You brought a lot of creativity to the role and helped make the content feel much more natural and relatable for students. You handled all of that really well. Thank you for all the work and support throughout the year. Wishing you lots of success in whatever comes next.”
Alexander ProkopenkoAssociate Director, International Recruitment and Market Development