01
PSA Concept
This campaign explores human trafficking awareness through a series of advertisements built around familiar relationships: classmate, neighbour, and daughter.
Goal: Create a campaign that makes the issue feel direct while communicating the seriousness of the topic through a clear visual message.
Process: Researched human trafficking statistics and discovered the estimated $280,000 value associated with a victim, which became the foundation for the campaign’s visual concept. Created studio photography for each advertisement, then developed the final layouts through image editing, typography and call to action placement.
Result: A PSA campaign developed into three graphics: a street banner, magazine page, and website ad placement.
