A complete brand identity for Planty, an innovative plant-sitting service. Developed strategy, branding assets and identity, and a final pitch video from concept to launch with Maria Gomez.
Planty was developed as a collaborative brand and video project. The concept, brand direction, and core ideas were shaped together, while the final deliverables were divided by each person’s production strengths.
Brand assets and video production
Digital applications and video role
Established Planty's market position as a reliable, modern plant care service targeting busy professionals. Developed brand voice, core values, and messaging framework.
Explored early logo directions through hand-drawn paper sketches, testing leaf shapes, lettering, and simple plant-care symbols before moving into digital refinement.
Assisted Maria in designing a responsive Facebook page, website, and mobile app interfaces showcasing services, pricing, and customer testimonials.
Created brand assets, including business cards, packaging, and garden-related products.
Professional video production showcasing Planty's brand story, service offering, and value proposition. Filmed and edited the final result.
The final project brought together brand strategy, identity design, digital mockups, physical collateral, and a pitch video for a plant-sitting service concept.