A motion design concept visualizing The North Face's all-season versatility through projection mapping. Animated seasonal transitions reveal brand adaptability across environments, climates, and lifestyles.
This project was created collaboratively with Maria Gomez. We developed the projection mapping concept together and shared the final mapping work, while dividing the illustration, animation, and audio tasks across the production.
Illustration and core motion
Animation details and audio
Together with Maria Gomez, developed a projection mapping concept that showcases The North Face's ability to thrive in any environment. The design uses four seasonal transitions to tell the brand story, with each season revealing a distinct color palette and atmosphere while progressively building the iconic quarter-circle logo.
Created detailed seasonal illustrations and vector assets for the full scene across spring, summer, fall, and winter. Each environment was built to support the final logo reveal.
Animated the major seasonal transitions with colour changes and nature assets appearing and disappearing. Maria added final animation details, including snow, sun movement, and flowers.
Mapped the animation onto a physical quarter-circle foam object together, creating an immersive brand experience. The final frame completes the full logo before switching back to the next season and repeating the loop.
The project moved from vector illustration to motion design, sound, and projection mapping, combining visual asset creation with technical output for the final physical installation.
Created detailed seasonal illustrations and visual assets with vibrant colour palettes.
Animated transitions between seasons and built complex motion graphics sequences.
Edited and synchronized sound design to enhance visual transitions and emotional impact.
Mapped animations onto the 3D logo structure and controlled the final projection output.
The final deliverable was a projection mapping motion piece showing The North Face as an adaptable all-season brand.