Logo Animation

Humber Arboretum Logo Animation

A motion design project focused on animating an existing Humber Arboretum logo while respecting the original mark, its nature-based concept, and the brand identity already built into it.

01

Logo Tracing

Started by manually tracing the existing PNG logo in Illustrator, rebuilding the mark as clean vector artwork so every element could be prepared for motion.

Original PNG Humber Arboretum logo
Original PNG
Vectorized Humber Arboretum logo
Vector Artwork
02

Animation Storyboard

Planned the reveal through storyboard frames, mapping how the logo elements could appear, grow, and transition while keeping the identity recognizable.

Storyboard frame for Humber Arboretum logo animation
Second storyboard frame for Humber Arboretum logo animation
03

Final Animation

Built the final logo animation with a restrained motion language that supports the Arboretum’s organic concept instead of overpowering the original design.

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04

Project Overview

The final project transformed a static logo into a clean animated identity system that could support digital intros, presentations, and social content.

Tools Illustrator, After Effects
Timeline 2 weeks
Deliverable Animated logo reveal
CONTACT