Logo Tracing
Started by manually tracing the existing PNG logo in Illustrator, rebuilding the mark as clean vector artwork so every element could be prepared for motion.
A motion design project focused on animating an existing Humber Arboretum logo while respecting the original mark, its nature-based concept, and the brand identity already built into it.
Started by manually tracing the existing PNG logo in Illustrator, rebuilding the mark as clean vector artwork so every element could be prepared for motion.
Planned the reveal through storyboard frames, mapping how the logo elements could appear, grow, and transition while keeping the identity recognizable.
Built the final logo animation with a restrained motion language that supports the Arboretum’s organic concept instead of overpowering the original design.
The final project transformed a static logo into a clean animated identity system that could support digital intros, presentations, and social content.